Sales have been pretty consistent at Escala. Ever since the new sales team took over the project a year ago with some realistic price reductions, they have closed about 80 homes with an additional 15 pending for closing. Not bad for a year's effort.
What's interesting is that during my last tour, I had the chance to revisit their E floor plan. This home is facing west with really nice city and water views but it has a huge supporting column with a double sided fireplace in the middle of the living room. The sales team came up with a way to reduce the size of the column. What an improvement! The living space is more open and gives you better views. I thought that was a great idea giving buyer that option to reduce the column size. Check out the before and after pics below.
E plans start at $1,089,000 on the east side of the building and $1,249,000 on the west side.
Olive 8 announced they have closed 17 sales since the new year. They have also launched their spring event offering special financing from 1.5% (for a conforming 5 year ARMs, 2.8% APR). In addition, the developer will be covering the closing costs and credit the first year's home-owner dues and health-club membership fees if the purchase closes before May 31st.