Escala sign board
I was having dinner downtown the other day and came across one of Escala's sign boards.  I couldn't help but notice the catchy tagline "More Than A Price Reduction."  I'm sure some buyers would like the sound of that.  So far, the project has 76 sales of which 48 have closed. Even though they have only sold around 30%, according to the Escala sales folks, they have outsold all other condos in Belltown and downtown. The sales center has averaged 10-12 sales/month since the new marketing team took over in March of this year.  The condo will support FHA-approved loans once they reach the threshold of 81 sold homes. 

One bedroom's start at $384,000 and two bedroom's start at $699,000.