South lake union

This USA Today article feels like part advertisement for SLU but I suppose anytime a major newspaper has nice things to say about our fair city, who should complain?

Interestingly enough, it's not called out as an advertisement at the bottom.  It says "Special for USA Today." The one thing that might give it away is the claim that South Lake Union is "hip."  Maybe it's my Belltown almunae status but I don't consider SLU hip.  Maybe "increasingly vibrant" or "on the upswing" but not hip.